August 2025

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Understanding Cash Flow Planning

If you’ve ever wondered where your money goes each month or felt like you’re living paycheque to paycheque despite earning a decent income, you’re not alone. One of the most powerful but often overlooked tools in personal finance is cash flow planning.


Cash flow planning is the process of tracking, analyzing, and strategically managing the flow of money coming in and going out. It goes beyond traditional budgeting by offering a dynamic, long-term view of how your money moves, with a...

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A Financial Game Plan for Newlyweds

John and Jane spent months planning their dream wedding–and a lot of money to make it happen. Now that the big day is behind them, it’s time to shift focus from flowers and guest lists to something just as important: their financial future.

Here’s a quick and practical checklist for any newlyweds ready to get their financial house in...

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Avoiding Common Financial Mistakes in Retirement

Retirement is a milestone many eagerly anticipate - a time to relax and enjoy the fruits of years of labor. However, for some, this dream can turn into a financial nightmare due to poor money management. While every retiree’s situation is unique, several common mistakes can derail even the most carefully laid plans. Avoiding these pitfalls is crucial for a secure and comfortable retirement.

One of the biggest errors is underestimating longevity...

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When you have exhausted all possibilities, remember this – you haven’t.

Thomas Edison

Commissions, trailing commissions, management fees and expenses all may be associated with segregated fund investments. Segregated funds are not guaranteed, their values change frequently and past performance may not be repeated. Please read the prospectus of the segregated funds in which you invest. The information in this email newsletter is general information only and is not intended to constitute specific legal, accounting, financial or tax advice for any individual.

Cerullo Financial Services
420 Weber St N, Waterloo, ON N2L 4E7
Ph: (519) 725-8311